Dom LeRoux. Founder of Lucky Penny Candles

For some providers, environmentally friendly and sustainability are simply promoting buzzwords but, when it comes to Lucky Penny Candles, these taglines embody the spirit and eyesight the company has for a greater world. The makers of one of a kind, environmentally pleasant products, Fortunate Penny Candles’ Dom LeRoux sat down with us not too long ago to explore the worth of candles in just the much larger cultural area, the have to have for sustainable practices, and how melding the art and science of promoting and messaging has allowed Dom to build the organization from the floor up into the good results it is today.

Crafted from the reward-supplying standpoint, Lucky Penny Candles are all exclusive experiences unto by themselves, particularly created with the two the excellent celebration and human being in mind. In point, the company’s development has moved further than the buyer realm and into the company space. A not long ago introduced line of solutions made to “extend kindness” to the world of company encapsulates this new initiative. Outside of kindness, nonetheless, Dom LeRoux reminds us of the powerful symbolism of the candle and the potent marketing and advertising influence it can have for times and months soon after giving.

If inserting your brand, messaging, and id before your customers, staff members, or opportunity prospects is vital to you, then Fortunate Penny Candles provides the most bang for your promotion and gift-offering funds, positioning a exceptional, beautifully crafted item of artwork with your logo and branding on it in a conspicuous put the place it will be used for days to occur. Speaking about company promoting method and the broader impact of Lucky Penny Candles’ messaging, Dom tells us about the company’s connection with LinkedIn guru Shay Rowbottom and how her insights aided accelerate the company’s expansion.

Concluding our conversation, we shift on to an in-depth chat about the company’s production course of action, the value of sustainability, and how this filters down to each and every amount of the company identification. In direction of this stop, we talk about style and design and item implementation. Last but not least, we explore prospective clients for future advancement and exactly where factors are heading in the close to expression as perfectly as a seem down the highway into the dynamic long term ideas for Lucky Penny Candles.  

Dom, Fortunate Penny Candles sells special, environmentally helpful items. What was your inspiration for setting up the organization?

The firm arrived alive by way of the combination of my like for candles, passion for kindness, and my education and learning and abilities with e-commerce & printing-on-desire.

Candles have often played an essential section of my life. Increasing up, we made use of candles in all Christian sacraments, birthdays, at upscale dining establishments, and we lit candles to carry luck when we realized somebody was waiting for an essential news or was likely via a rough time.

Kindness and gratitude have been crucial in my existence and a thing I have been operating on strengthening considering that I was a teenager. By the time I arrived at center college, I now study a couple guides about working towards good considering. An individual claimed do very good points and fantastic matters will transpire to you and I concur with that assertion. Lifetime is like a boomerang. Regardless of what we set in we will get back in return and I think when you do positive things it comes again your way by some means. And it feels excellent to be positive in people’s life. I practical experience a sense of reward by producing persons sense special. In fact, just one of our primary slogans is “Make a person feel exclusive now!”.

For several years now, I have been deeply passionate about digital marketing and advertising techniques, e-commerce technology, and job administration. My job took a official begin with me doing the job as a world wide web developer and web entrepreneur in 2000. Considering that then, I have been studying the area of e-commerce, and been doing work on a large array of assignments and attaining appropriate digital advertising and marketing strategies for e-commerce in the subject of printing-on-desire.

Fortunate Penny Candles was conceived in 2016 combining my adore of candles, kindness and the organization was slowly made utilizing my schooling, knowledge and experience in e-commerce to completely start in 2021.

Can you make clear your one of a kind solution to candle creating?

Blessed Penny Candles specializes in generating candles for every situation. So, people today appear to us to invest in candles to offer you to their cherished types on particular occasions or just to clearly show gratitude.

From labeling to packaging our candles, we keep the “gift giving” point of view. All the things we do, we maintain our customer’s liked ones’ reward practical experience in brain.

To do so, we give our shoppers with the capacity to customise their candles like picking out the candle wick (1, 2 or 3), the fragrance, the lid, the label and allow them to increase a tailor made message on the label.

Lucky Penny generates personalised candles and corporate candles. Can you explain to us about the discrepancies among the two items offered by the organization?

Individualized candles are for individuals to give to their liked kinds. We offer personalized candles for each and every situation which include: Birthday, Housewarming, Considering of You, Congratulations and Thank You.

Our company candles are terrific to offer as individualized marketing gifts or to present clients and staff your appreciation. Our environmentally welcoming corporate candles can be tailored with your emblem and special information demanding a reduced minimum amount amount and you can assume a fast turnaround.

A new line of company presents was unveiled in 2022. Be sure to tell us about the line of corporate items?

We determined to prolong the use of candles for kindness in the company earth. There was an chance for us to assist companies to demonstrate gratitude to their personnel, clients and likely purchasers.

In February this calendar year, Blessed Penny Candles proudly released a full vary of candles and similar goods developed primarily for staff recognition. It has never ever been much more essential to realize the exertion and sacrifice of the personnel who have assisted companies substantial and modest navigate unparalleled challenges. Scented candles are a personal, enduringly significant expression of gratitude to the people who make things transpire.

Our personalized candles are ideal for company items and can be fully personalised. Firms can decide on the fragrance, customise the labels with their brand, a special information and even incorporate a QR code which points to a connection on their internet site.

We want to make them out there to any corporation with wonderful staff members, so we’ve saved least buy portions as very low as achievable.

Featured Corporate Reward Candles Opinions

“Thank you to Fortunate Penny Candles for a superb company gift to our 100 school and staff members. They ended up ready to develop a custom made label for a substantial candle, package deal and surprise our staff by sending them to their homes”
– Stephanie Deming. Director, Development Sterling Montessori Academy and Charter School

Why are corporate items a popular merchandise marketed by Lucky Penny?

Corporate gifts are crucial and have a major effect on trade exhibits and company events. Let’s confront it, everybody enjoys candles and anyone enjoys acquiring presents at situations. Organizations have turned on individualized company candles to give as items attracting much more persons than at any time at trade demonstrates and occasions.

Providers like CCMG are making use of Blessed Penny Candles to draw in possible shoppers. Cathy Gonçalves, CPA at CCMG approached us again in March in search of company gift candles to aid bring in likely customers at an party close to Montreal, Canada.

Ms. Gonçalves wished a way to entice event members to the CCMG’s booth. She talked about that staying an accounting agency was not the most fun and upbeat subject to appeal to men and women. With the enable of Fortunate Penny Candles, the CCMG booth became the most common of all boots at the function. Everybody stopped by when passing by as they could simply scent the candles’ amazing fragrance scent.

An additional motive company reward candles are so in demand is that they melt away for 30 or additional hours so the gift lasts for a very long time after the possible customers convey them to their property or offices. This suggests they will be struggling with your brand and customized information for months to arrive.

Under is a image of Cathy Gonçalves, CPA with CCMG taken at her party.

In March 2022, Blessed Penny Candles was element of an function with Shay Rowbottom. You credit history her with helping the Lucky Penny manufacturer. How has she assisted the business increase?

I have been a massive supporter and follower of Shay Rowbottom. She is a effectively-regarded LinkedIn influencer and a electronic advertising and marketing professional.

I discovered that Shay was scheduled to appear in Orlando, and I straight away attained out to her party-advertising company, Foureva Media. Our discussion promptly blossomed into a complete-fledged sponsorship, and we bought a immediate perception of how Shay’s insights translated into company apply.

Jamar Jones, who owns Foureva Media, and Randy Wilinski, the job manager we labored with, are certainly astounding. The overall group at Foureva was wholly devoted to building this function a achievements, and it felt fantastic to sponsor a staff which is as tricky-performing and targeted as we are in this article at Lucky Penny Candles.

The sponsorship involved additional than 100 candles tailored with Shay’s logo and manufacturer shade plan. The candles had been a main hit, and compliments poured in from attendees, together with Shay, Jamar, and their team.

Company gifts strengthen people’s view of your organization 1 way or another. If they are low-cost and cliched, that is what folks will bear in mind about you. If they are properly crafted and thoughtfully personalized, though, they make recipients proud to be linked with your manufacturer. Which is what we set out to do with our corporate line, and that’s why Shay’s celebration was the perfect time to start it to the planet.

The celebration highlighted our a short while ago released line of corporate gifts. To mark the celebration, we developed a personalized candle for Shay and a specific scent to match. Attendees obtained a totally free #shayshine candle as a memento of their practical experience, and as a way to keep in mind what they learned at the function every single time they turned down the lights and warmed up a place with the delicate glow of a natural, eco-welcoming Lucky Penny candle.

There is an emphasis on eco-friendly sustainable products and solutions at Fortunate Penny. Why is the firm so targeted on providing solutions that meet up with these requirements?

Blessed Penny utilizes an eco-welcoming soy mix wax, thoroughly clean fragrances, and wicks that are produced of pure cotton free of direct and zinc. Every candle is crafted in the US.

We are dedicated to decreasing our personal environmental footprint, using assets responsibly, and lowering waste.

Our candles are eco-pleasant! We use a soy blend candle wax. We use cleanse fragrances that are cost-free from possibly hazardous chemicals and wicks that are produced of 100% normal cotton wicks totally free of lead and zinc. Each and every candle is labeled by hand in the Usa.

Our Commitment to Environmental Sustainability

# Soy mix wax candles.

# Each candle we make is designed and labeled by hand in the United states.

# Our wicks are produced of purely natural cotton free of charge of guide and zinc.

# Clean up fragrances absolutely free from probably harmful substances.

Where are Lucky Penny’s products and solutions made?

Each candle is crafted in the US. We partnered with a candle wholesaler who is also dedicated to environmental sustainability. We also make candles In-residence.

Our Lucky Penny Candles Office positioned in Venice-FL:

Wherever can probable customers obtain solutions from Fortunate Penny Candles?

On the internet at LuckyPennyCandles.com

We also from time to time give candle offers on web sites these as eBay and Etsy.

We are at present doing work on a candle assortment that will be solely presented on Amazon.

How do you style and design each individual candle and the scents?

We supply our shoppers with the capability to structure their individual candles. This include deciding on the candle, the fragrance, the label, and the lid.

We structure the labels by situations making use of lovely and beneficial messages. Our consumers incorporate their possess special messages at the base of the label and we print customer’s labels everyday.

Because our candles are meant to be procured as a present, we are inclined to pick fragrances that are generally appreciated.

Is there a system to make the company’s candles obtainable in shops and suppliers across The usa?

The firm is investigating owning some of our candles for specific instances at community retailers in the in close proximity to future.

We are contemplating which include our candles in hospital’s gift stores starting off with the point out of Florida. This would be a wonderful possibility for people who stop by their cherished ones to congratulate them on their new child, would like them to feel improved, or pick out for the considering of your candles.

Dom, how is a working day in your lifetime?

My day is splitted concerning remaining a guardian, doing work as a advisor with some prestigious top e-commerce players like the # 1 vendor of Digestive Enzymes in the United states of america, Enzymedica.com, and experiencing sunny Florida with my attractive major other.

Exterior of function, I am a proud father of 3 incredible young children and vacation fanatic with a enthusiasm for favourable thinking, gratitude, and self-advancement. I am a company believer in the strategy that optimistic thinking can make a distinction. On my spare time, I appropriate optimistic and encouraging posts and blogs on DomLeroux.com

What is some thing most individuals really do not know about you?

I am passionate about tunes. I experienced my very first guitar when I was 5 many years aged. That very same year I wrote my very first song and named it “I will appreciate you until the end” which I focused to my mom.

From a younger age, my dream was to grow to be a musician. I use to idolize the band Kiss and I regularly asked my mom to set makeup on my confront so that I seemed like Gene Simmons. Just after that, I employed my guitar, pretending to be Gene on the stage although listening to my beloved Kiss album “Destroyer“.  Right now, I however perform guitar and significant lover of the band Kiss.

1980’s

2019

Select two of your favourite estimates and create them in this article

I really like rates, two of my preferred offers involve

Perform Tough Engage in Tough

  • I know it seems cliche but I actually imagine in it and use this in my very own daily life.

The Earth is yours

  • We all have an remarkable amount of option and it is up to us to get it or enable it go by.

If you experienced the power to improve just a single detail in the world, what would it be?

Truly, in a way, I would not like to transform anything due to the fact every thing transpires for a purpose. If all the things was fantastic then people would not study from their errors.

On the other hand, items I would like to conclusion include poverty, air pollution, and racism.

Nearly anything else you’d like to include?

There are so a lot of enjoyable matters heading on with Blessed Penny Candles. We are launching our “Photo Candles” exactly where people today can create their very own label by uploading a photo from their phone or utilizing Canva® Photographs and a personalised message. This is scheduled to launch by the end of this thirty day period.

Fortunate Penny Candles is energized and proud to be a sponsor for the future Lead the Motion Organization Conference! (ltmconference.com). This distinctive celebration connects inclusion, enterprise, and group by way of the electrical power of enjoyment. and benefits in diversity, inclusion, and beneficial society inside men and women, models, and company.

Moreover, I a short while ago introduced a new Canadian business named Fortunate Chandelles giving personalized candles also centered on gratitude and kindness. I am searching forward to encouraging Canadian corporations with selling their brand names with our corporate candles and bringing our specialized candles to stores across Canada.

Dom LeRoux

Picture credit rating: Christine Nicole Images